News and Events

PWE Lends a Hand to AT&T Pebble Beach National Pro-Am

San Francisco (February 2007) - Perfect World Events was enlisted to assist The Marketing Arm with on-site support of AT&T's title sponsorship of the 2007 AT&T Pebble Beach Pro-Am.

One of the PGA Tour's most popular stops, the event served as the perfect vehicle to showcase AT&T's products and services in the Northern California region. In support of AT&T's sponsorship, Perfect World Events worked with The Marketing Arm out of Dallas, Texas, to outfit two on-course hospitality tents and AT&T's on-course Digital Clubhouse, featuring modern decor and lounge furniture, branded material and the latest technology.

As an extension to the activities in Pebble Beach, PWE helped bring the tournament to San Francisco by erecting an up-to-the-minute leader board at Justin Hermann Plaza on the Embarcadero. Located in the heart of the Financial District, the leader board was surrounded by AT&T branded signage, interactive games with opportunities to win prizes, a resident golf professional offering swing tips, television coverage of the event, and AT&T product and service displays. The Thursday through Sunday event attracted thousands of locals and tourists and was deemed a great success.

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